So, there comes a phase in every copywiter’s life when the world becomes anything but a big question mark.

Yes, the very familiar feelings of self-doubt, suspicion, depression et all. And the biggest of them all, UNEMPLOYMENT! (or the empty mind – devil’s workshop syndrome)

So when your daily routine used to be drag yourself off the bed-take a dump-rush to wok-get bored-get wasted-and off to sleep, you are now a mere wake up-take a dump-stare at the ceiling-off to sleep.

Will creativity keep you alive? A reason big enough to look past the extra kilos? And the quintessential ‘bad habits’? The ass-kissing and false praises? Or will the big dream die a slow excruciating death?

Now thats for you to decide.

As for me, I try and put up a fight.

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